New Zealand horse racing and sports betting embraces the gaming industry

| June 27, 2022

New Zealand is generally known for producing champion thoroughbred racehorses who have won the premier races all over the globe. For example, prior to the participation of Northern Hemisphere horses in our Melbourne Cup, horses from New Zealand dominated the winner’s list for many years. Horses like Verry Elleegant, Ethereal, Kiwi and Van Der Hum were New Zealanders who won The Cup. However, New Zealand often leads from the front when new industries coming into vogue. It comes as no surprise then that New Zealand is embracing the gaming industry, which has taken the world by storm.

Gaming is all over right now, from multiplayer RPGs to that free smartphone game you play while waiting in line. A recent survey indicates that gaming is only growing in New Zealand. The worldwide gaming craze is massive, with more people embracing gaming all around the world, including in New Zealand. The majority of New Zealanders are already gamers, and this pattern is anticipated to continue. Despite the significant rise of gaming, New Zealand’s firms are encountering obstacles, including a shortage of skilled people.

With the amount of reach gaming has all over the world and in New Zealand, opportunities have arisen. Betting apps like betway in New Zealand have emerged, among other things. However, with these opportunities also come challenges. How can the NZ gaming scene fare in the middle of all these?

The employment of game developers

The average age of video game players in 2021 will be 35, up from 34 in the prior two studies. When this study began in 2010, the average age of a gamer in New Zealand was 32. The constant growth reflects both New Zealand’s aging population and the older folks who are finding gaming as the options – both platforms and game kinds – continue to proliferate.

The figures reveal that New Zealand is on a clear upward trajectory, with the potential to become a billion-dollar market if present trends continue. The games industry in New Zealand has a strong basis for a bright future in game creation, with 65 registered game studios offering slightly under 1000 full-time equivalent employment.

With these things in mind, New Zealand is actively attempting to expand the gaming industry. Many schools in New Zealand offer programs for aspiring game developers to concentrate on game creation. It was also mentioned that this industry in New Zealand may require more experienced senior developers to help train the younger generations.

This will also have an impact on the country’s employment rate. With one senior developer employed, numerous junior devs might be trained at the same time. Without senior software engineers, there will be little opportunity to employ novice developers who still need to perfect their skills. The youthful hopefuls represent the future of New Zealand’s gaming industry and the founders of new IT businesses. This is why they require proper training from experienced individuals to have a better chance of job success.

The revenue in numbers

According to recent research, the majority of game development firms’ revenue comes from exports. This remarkable statistic is the result of strict government rules for businesses and a lot of hard work. According to industry analysts, the key to quick growth is the collaboration of these businesses and the government. Some development companies also provide instructional software for universities and colleges.

A few challenges

However, when questioned about the industry’s potential and future, half of the studios responded that a lack of expertise severely inhibits corporate growth. Furthermore, the number of openings is somewhat greater than the number of New Zealand specialists with the necessary abilities. There is a talent deficit among senior professionals in technology and art. Meanwhile, several of the country’s industry professionals are foreigners on work visas.

Another issue confronting studios is a shortage of funds and investments in the early phases of production. Companies with good concepts just do not have the cash to recruit a team of engineers and designers, and hence are unable to compete in the market.

As more New Zealanders adapt to gaming, the New Zealand games market has been on a rising trajectory. The potential for continued expansion is enormous, but firms are confronting workforce issues. Will firms be able to continue to expand and keep the domestic gaming market growing?

If the racing industry is anything to go by, New Zealand will be the dominant region when it comes to gaming.

Category: Special interest

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